As first impressions can affect the way many visitors view your business, your homepage is often going to be your first chance to hook a new customer. The anchor that holds the rest of the website in place, the homepage of your website should be designed well.
A web design company can help put together the perfectly designed homepage for your website that incorporates your brand, message and invites visitors to continue seeking information.
Most Visited Page
Likely to become your most frequently visited page, your homepage is going to have a lot of eyes on it. Even visitors who find a different page of your website, potentially from a search query, are bound to check out your homepage once they’re already on your site.
This is where people go to make up their mind about if they should further explore your goods and services. Your homepage gives potential customers a broad idea about the content they can expect to find, and gives them a broad idea about your business/brand as a whole.
Discover More Information
As the home base of your website, your homepage must provide clear directions to the other areas. Strategic calls-to-action (CTAs) will spur your visitor into action while simultaneously pointing them in the appropriate direction.
Your navigation bar should also be prominent, as your homepage creates interest and communicates your value. However without a seamless navigation bar, your digital efforts may as well be pointless if the visitor is unable to further explore your services. The right web design company will know how to tastefully include these mechanical necessities.
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