SEO What is it and do I Need it?

SEO stands for Search Engine Optimization and is the process used to optimize a website's configuration, content relevance. Google, being the dominant search engine, SEO typically revolves around what works best for Google. This is why it’s useful to have a clear understanding of how Google works and why

Search engine optimization (SEO) is the practice of orienting your website to rank higher on a search engine results page so that your website receives more traffic. The goal is typically to rank on the first page of Google results for search terms that mean the most to your target audience. Thus, SEO is as much about understanding the wants and needs of your audience as it is about the technical nature of how to configure your website.

To most people, the term “search engine” is synonymous with Google, which has about 92% of the global search engine market. Google, being the dominant search engine, SEO typically revolves around what works best for Google. This is why it’s useful to have a clear understanding of how Google works and why.