Google Ads is the name of Google’s pay-per-click platform, which allows businesses to gain visibility across Google. The most common type of Google Ads ad is the search ad, which appears on the search engine results page for searches relevant to the advertiser’s products and services. Businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.
Google Ads is focused around keywords, the words that people are most likely to use when searching for their product. When advertisers create a Google Ads search campaign, they create ads with a specific offer and choose a list of keywords that are relevant to the offer or business. When someone searches on Google, Google checks to see if any advertisers are bidding on keywords relevant to that search. If there are, ads will appear on that search result.
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